Cross media business integration

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Course Information

Description
So, you've made the decision to invest in one of XMPie's PersonalEffect TransMedia solutions. How do you integrate multi-channel marketing services into your business?
Objectives
This course is designed for business and marketing managers who are working to implement XMPie cross-media products into their organization.
The course includes the following modules:
• Introduction
• Commercialization
• Why market this way?
• Get engaged (with your customer)
• Whip it into shape
• Pricing and revenue
• Launch
• Where to now?
• Using the ROI Calculator
Prerequisites
n/a
Recommended XMPie Version

PersonalEffect TransMedia or TransMedia Pro

Video Information

Course
Cross media business integration
Video
Using the ROI Calculator
Length
20m 57s
Recommended XMPie Version
n/a
Description

Fuji Xerox created an ROI Calculator that can be used by XMPie customers to project the return on investment of cross media campaigns. In this video module, Iris explains how to use the tool when pitching cross media campaigns to your customers.

Usage

This video has been watched 30 times.

Downloads for this video

Course outline

Commercialization
  Introduction to cross media business integration 4m 52s
  Commercialization 18m 11s
  Why market this way? 22m 43s
  Customer engagement 32m 59s
  Whip into shape! 42m 53s
  Pricing and revenue 29m 30s
  Launch! 3m
  Where to now? 12m 22s
  Using the ROI Calculator 20m 57s