Course Information
Description
So, you've made the decision to invest in one of XMPie's PersonalEffect TransMedia solutions. How do you integrate multi-channel marketing services into your business?
Objectives
This course is designed for business and marketing managers who are working to implement XMPie cross-media products into their organization.
The course includes the following modules:
• Introduction
• Commercialization
• Why market this way?
• Get engaged (with your customer)
• Whip it into shape
• Pricing and revenue
• Launch
• Where to now?
• Using the ROI Calculator
Prerequisites
n/a
Recommended XMPie Version
PersonalEffect TransMedia or TransMedia Pro
Video Information
Course
Cross media business integration
Video
Using the ROI Calculator
Length
20m 57s
Recommended XMPie Version
n/a
Description
Fuji Xerox created an ROI Calculator that can be used by XMPie customers to project the return on investment of cross media campaigns. In this video module, Iris explains how to use the tool when pitching cross media campaigns to your customers.
Usage
This video has been watched 30 times.
Downloads for this video
Course outline
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Introduction to cross media business integration |
4m 52s |
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Commercialization |
18m 11s |
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Why market this way? |
22m 43s |
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Customer engagement |
32m 59s |
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Whip into shape! |
42m 53s |
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Pricing and revenue |
29m 30s |
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Launch! |
3m |
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Where to now? |
12m 22s |
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Using the ROI Calculator |
20m 57s |
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