Hands-on Practice 4: Customer/Shopper experience and Backoffice access
Implementing successful marketing portals or ecommerce website starts with an understanding of the storefront user (shopper) experience and ordering products.
Audience: All trainees that will be implementing and supporting your storefronts.
Learning Prerequisite: Must have a basic understanding of what products will be on your store(s) and how those products will be ordered.
Practice Takeaway: How to use a customer-facing storefront to order products.
Estimated Effort: 1-2+ hours, depending on Q&A.
Learning Materials: XMPie Kiosk demo stores and the Piece of Cake training store (if applicable). (Optional) A small PDF document to upload as an ordered product.
Learning Objectives:
- Understand the customer/shopper experience using various store interfaces.
- Logging in to the storefront (before shopping or later)
- Navigate through categories and products
- Order various products, up to and including using the shopping cart
- Review storefront options (user account profile, drafts, shopping cart, etc.)
- Review requirements for an e-commerce site based on store types.
- Types of stores and login methods
- Out-of-the-box stores verses those with expanded functionality (ex. demo stores)
- Storefront URLs vs Backoffice
- Review store setup and other requirements.
- Discuss Backoffice users vs Store users (aka customers/shoppers)
- Discuss user permissions, passwords, store managers, order operators, etc.
- Discuss Store Themes/Branding, Languages, and other requirements for shoppers
- Discuss options for pricing, shipping, store development, etc.