Hands-on Practice 16: Transmedia Campaign planning
Cross media campaign projects require planning and coordination. This practice session includes reviewing terminology, sketching a project, collecting assets and resources for the campaign, planning the templates, and outlining business rules needed for the various touchpoint communications and how those touchpoints interact with each other.
Audience: All trainees that will be planning, creating, and managing cross media campaigns.
Learning Prerequisite: Must have completed Practice 1, and 2. Based on campaign requirements, Practice 3 might be reviewed.
Practice Takeaway: How to plan and sketch a transmedia/cross media campaign using Circle.
Estimated Effort: 2+ hours, depending on Q&A.
Learning Materials: To be determined, or using a previously created campaign.
Learning Objectives:
- Review the Circle interface.
- Login to your SaaS subscription
- Invite Circle users and discuss permissions
- Review tasks for admins, planners, builders and reviewers
- Review terminology and resources.
- Projects vs campaign, templates vs touchpoints and nodes
- Flow patterns vs duplicating vs project instances
- XMPL Wiki
- Sketch (storyboard) a project.
- Use various nodes (touchpoints, enhancers and actions)
- Add mockups, notations or other details to the project
- Invite a reviewer to the project or share the sketch