Transmedia/Cross Media (XM) Workshop

In this practice session, we'll review the different ways to build a project's campaign components starting with the campaign logic for Content Objects/ADORs.  Then using one of these methods we'll start building campaign for the project.  

Audience: All trainees that will be planning, creating, and managing cross media campaigns.

Learning Prerequisite: Must have completed Practice 16

Practice Takeaway: How to begin building a transmedia project (cross media campaign) using Circle

Estimated Effort: 1+ hours, depending on Q&A

Learning Materials: Using the material that were setup in practice 16

Learning Objectives: 

• Review the campaign requirements (from previous practice).
• Review how the connection to uProduce works. 
• Review the Get Started Wizard and use one of the methods:   
  • Method 1: Use Circle's Plan Editor
    • Uploading the Data Source (easy start) 
    • Edit rules using the plan editor
  • Method 2: Start with uCreate and the uCreate Rule Editor - this method requires uCreate experience
    • Start a print template in InDesign, link data and use the rule editor
    • Create a campaign package (regular or web - discuss the differences)
    • Upload a Campaign Package File (*.cpkg) (Get Started Wizard)
    • Modify rules using the plan editor
  • Method 3: Start with uPlan (.plan) - this method requires some uPlan experience
    • Use the plan wizard
    • Edit the business rules
    • Upload the Plan File
• Review which method is best based on different kinds of changes. Using the Library.