Hands-on Practice 18: Working with Emails
In this practice session, we will build and setup one or two email touchpoints templates using the Email editor (or uploading zip), adding Content Objects/ADORs, and running a small test. This practice also includes more terminology and introduction to XMPL, along with email configuration options, scheduling and, if applicable, event-based filters.
Audience: All trainees that will be planning, creating, and managing cross media campaigns
Learning Prerequisite: Must have completed Practice 17
Practice Takeaway: XMPL introduction and how to create and configure dynamic email templates
Estimated Effort: 1+ hours, depending on Q&A
Learning Materials: Using the material that were setup in practice 16 or, as needed, create a new small email only project.
Learning Objectives:
- Configuring email options.
- Discussing HTML vs TXT emails and multi-part emails.
- Create and modify an email template.
- Use email building blocks
- Use Plan, Special and Email Content Object/ADORs in the email
- Reviewing the code behind and saving the template
- Setting sample recipients.
- Previewing the email
- Using the editor and modifications as needed
- Previewing the email from the canvas (from build and review modes)
- Testing the email using a couple of recipients.