Hands-on Practice 19: Creating the personalized website
In this practice session, we will build and a small website (two pages), implementing a unique personalized link, adding Content Objects/ADORs, implement an form to update a recipient's data, upload the site and test for functionality. This practice also includes additional terminology and more XMPL coding.
Audience: All trainees that will be planning, creating, and managing cross media campaigns.
Learning Prerequisite: Must have completed Practice 17.Previous experience working with HTML and other web technologies is helpful.
Practice Takeaway: How to setup and configure a managed website, use XMPL code in various web pages.
Estimated Effort: 1+ hours, depending on Q&A. <
Learning Materials: TBD (preconfigured HTML5 webpages or other)
Learning Objectives:
- Use Circle to set up a managed web site.
- Discuss or review personalized response web sites basics:
- How Physical folders, IIS virtual folders, tracking work
- How Helicon's ISAPIRewrite performs redirection (aka Friendly URL)
- How Recipient information is placed on a page
- Implement XMPL code into a web site
- Add the header and body code for XMPL
- Add Content Objects on a webpage (text, graphic, etc.).
- Configure a web form to submit updated personalized data,
- As needed, add trigger for personalized email touchpoint and to direct to another webpage from the form
- Implement (if possible) a friendly URL for the website touchpoint.
- Test the new web pages to trigger tracking using sample recipients.
- If time allows, discuss or implement error handling, social media tags, or other types of pages and forms, etc.