Hands-on Practice 21: Circle Analytics
Out-of-the-box reports are available for your touchpoints almost immediately as touchpoints are used. This practice reviews using Circle Analytics to view reports and modify the analytics dashboard for yourself and your client. Using Circle Analytics during and at the end of a campaign is essential.
Audience: All trainees that will be planning, creating, and managing cross media campaigns.
Practice Takeaway: How to view the analytics for different types of touchpoints and how to share these results.
Estimated Effort: 1+ hours, depending on Q&A.
Learning Materials: TBD
Learning Objectives:
- Discuss and modify (if possible)
- Setup of tracking parameters
- Track other items on webpages
- Add Touchpoint tracking
- Review the Analyze tab in Circle
- Review and discuss various KPI and other charts
- Landing over time and other website analytics
- CTA (call to action) and other email analytics
- Print, SMS (if applicable) and other details
- Use List report Review Print report