WEBVTT 00:00:00.000 --> 00:00:02.433 Hi. Welcome to XMPie. 00:00:02.433 --> 00:00:11.966 This video will introduce the new website analytics report that was added to Circle version 8.8 released in August 2021. 00:00:11.966 --> 00:00:17.366 Simply click the analytics icon on one of the webpage touchpoints. 00:00:17.366 --> 00:00:23.666 The first thing to note is that the website report covers all web page touchpoints in the project, 00:00:23.666 --> 00:00:27.832 so each web page touchpoint will open the same report. 00:00:27.833 --> 00:00:32.433 This is different to the Email and SMS touchpoint analytics. 00:00:32.433 --> 00:00:39.266 When you open the analytics for this touchpoint, you see only the data that relates to this specific email. 00:00:39.266 --> 00:00:47.499 So what information is available on the website report? This first statistic is the number of potential visitors. 00:00:47.500 --> 00:00:53.366 This is the number of recipients in your project that have been sent an email or an SMS, 00:00:53.366 --> 00:00:58.599 or for whom you have printed a document - and presumably sent it out to the recipient. 00:00:58.600 --> 00:01:04.600 Any other recipients are not considered to be potential visitors because you have not communicated with them 00:01:04.600 --> 00:01:08.000 to tell them how to access the project's website. 00:01:08.000 --> 00:01:13.166 Here is the percentage and the number of unique recipients to visit the website. 00:01:13.166 --> 00:01:18.832 If the recipient has visited the site multiple times, they are counted only once. 00:01:18.833 --> 00:01:25.333 The interacted statistic reports the percentage and number of recipients that visited the site, 00:01:25.333 --> 00:01:30.433 and who clicked a button or link, or visited other pages in the site. 00:01:30.433 --> 00:01:36.966 In other words, these are the visitors who interacted or performed an action on the website. 00:01:36.966 --> 00:01:44.932 The opposite of this is the bounce statistic. These are visitors who did nothing once they got to the website. 00:01:44.933 --> 00:01:49.933 So, interacted and bounced figures add up to the visited number. 00:01:49.933 --> 00:01:56.499 New recipients are those added to the project – for example via a refer-a-friend form – 00:01:56.500 --> 00:02:00.266 and were not in the database at the start of the campaign. 00:02:00.266 --> 00:02:08.532 These recipients are also counted in the potential visitors because they have been sent an email inviting them to the campaign. 00:02:08.533 --> 00:02:17.466 When viewing all data, the web performance report shows the visited, interacted, and bounced statistics in a donut chart. 00:02:17.466 --> 00:02:23.032 This changes when you a specific date range – I'll show that in a moment. 00:02:23.033 --> 00:02:31.099 The page performance report lists every web page in the site which has the XMPL tracking code added to the HTML, 00:02:31.100 --> 00:02:36.233 and gives non-unique visit and click counts for each page. 00:02:36.233 --> 00:02:43.633 Each button and link on the page that has the action tracking code, will also give non-unique click counts. 00:02:43.633 --> 00:02:48.833 If there are more pages and links than will fit, a scroll bar will appear. 00:02:48.833 --> 00:02:53.766 Performance over time shows non-unique visits and clicks over time. 00:02:53.766 --> 00:03:00.432 By default, the period will start from the first process of a print, email or SMS. 00:03:00.433 --> 00:03:07.966 Down at the bottom are two important new additions. The source by media and source performance charts. 00:03:07.966 --> 00:03:17.632 These graphs show what referred the recipients to the website. Each link to the website can contain information that includes the source. 00:03:17.633 --> 00:03:24.366 For example, the link to the website from an email can include a parameter that lets the website tracking know 00:03:24.366 --> 00:03:27.932 that this link came from the email. 00:03:27.933 --> 00:03:32.366 Another link that you post in Facebook can have a different source parameter 00:03:32.366 --> 00:03:37.366 so that the website will report visits from Facebook with a different source. 00:03:37.366 --> 00:03:42.432 I will explain more about the link parameters later in this video. 00:03:42.433 --> 00:03:50.733 Similar to the Email and SMS analytics, many of the website reports offer a link to download the relevant recipients. 00:03:50.733 --> 00:03:58.266 For example, I could download the list of recipients who clicked the "add friend" link on the "refer a friend" page. 00:03:58.266 --> 00:04:04.899 Or download the list of recipients who visited the website and didn't do anything further. 00:04:04.900 --> 00:04:13.200 By default, the report shows all current website data since the first print, email or SMS production was run. 00:04:13.200 --> 00:04:17.200 But you can select a specific date range if desired. 00:04:17.200 --> 00:04:25.500 If you do, then notice that all the metrics are updated and the web performance chart changes from a donut to a bar chart. 00:04:25.500 --> 00:04:33.200 If you want to share this report with clients who don't have credentials to login to Circle, you can get a link here. 00:04:33.200 --> 00:04:38.666 And, you can decide if clients should be able to download the list reports or not. 00:04:38.666 --> 00:04:43.166 Clicking this icon will refresh the data behind the reports. 00:04:43.166 --> 00:04:52.299 And, if this is an older project and you had linked Marketing Console reports to your touchpoint, you will now find them here. 00:04:52.300 --> 00:05:01.400 Now, let me go back to the new source reports and talk about the URL parameters required to track the source or referral information. 00:05:01.400 --> 00:05:08.466 There are two ways to achieve this. The first is automatically with PersonalEffect version 10.2. 00:05:08.466 --> 00:05:13.466 Once you upgrade to 10.2, you will find new "Special ADORs". 00:05:13.466 --> 00:05:22.666 For example, if creating an email after the uProduce upgrade, you will find Special Link ADORs for each of the web pages in your project. 00:05:22.666 --> 00:05:29.199 These are similar to the XMPieRURL ADOR and will return a link to the webpage. 00:05:29.200 --> 00:05:34.833 If a friendly URL is defined on the touchpoint, the friendly URL will be returned. 00:05:34.833 --> 00:05:44.533 At the end of the URL, these Special Link ADORs will automatically add a parameter that identifies the media and source of the link. 00:05:44.533 --> 00:05:56.299 In this case, we are adding the Special ADOR to email touchpoint E1, so the media will be "Email", and the source will be this email touchpoint. 00:05:56.300 --> 00:06:00.966 The same options will also appear when creating a SMS message. 00:06:00.966 --> 00:06:07.266 To add the link to a print document, version 10.2 uCreate Print and uPlan 00:06:07.266 --> 00:06:12.066 have a new QLingo function called GetTouchpointData(). 00:06:12.066 --> 00:06:17.166 Simply give it the touchpoint ID and request the URL from Circle. 00:06:17.166 --> 00:06:24.766 This ADOR will now return a link to the webpage that has the parameter to identify the media and source of the click 00:06:24.766 --> 00:06:30.932 when the document is attached to a PDF touchpoint or Print touchpoint in Circle. 00:06:30.933 --> 00:06:37.699 In addition to the automated links, you can manually create links by adding the required parameters. 00:06:37.700 --> 00:06:45.266 You can also do this to take advantage of the new feature before upgrading to v10.2 PersonalEffect. 00:06:45.266 --> 00:06:52.666 The parameters needed are "xmpmedia" and "xmpsrc". 00:06:52.666 --> 00:07:01.299 For example, you could create a link to your website's friendly or unfriendly URL, by appending these two parameters like this. 00:07:01.300 --> 00:07:06.833 The xmpmedia parameter should be the type of media where the link was used – 00:07:06.833 --> 00:07:15.099 like web, email, sms, corporateWebsite, socialMedia or any other custom media type. 00:07:15.100 --> 00:07:20.833 The xmpsrc should be the specific source where the link was used. 00:07:20.833 --> 00:07:31.766 For example, for a link used in Facebook, the xmpmedia could be "SocialMedia" and the xmpsrc could be "Facebook". 00:07:31.766 --> 00:07:38.932 Once someone has clicked the link to the website on Facebook, then these values would then appear in the report. 00:07:38.933 --> 00:07:45.399 As you can see, the website report is another big step towards making Circle the central place for analytics 00:07:45.400 --> 00:07:49.133 as we move closer to replacing Marketing Console.