WEBVTT 00:00:04.233 --> 00:00:10.566 Do you need a better Variable Data Print or VDP software platform for today’s business environment? 00:00:10.566 --> 00:00:16.266 Do you have issues accommodating the creative elements in your customers’ VDP projects? 00:00:16.266 --> 00:00:20.566 Do you want to take advantage of more USPS promotions? 00:00:20.566 --> 00:00:30.699 At XMPie, we’re specialists in software and services for variable data print, multi-channel marketing, and full one-to-one personalization. 00:00:30.700 --> 00:00:36.000 On either Macintosh or Windows, we work exclusively with the Adobe Creative Cloud – 00:00:36.000 --> 00:00:40.166 because that’s what the majority of graphic designers use today. 00:00:40.166 --> 00:00:45.966 Our entry level product – uDirect – has features that are anything but entry level. 00:00:45.966 --> 00:00:54.266 Whether you are new to VDP, or a seasoned professional, uDirect enables you to quickly and easily create templates for repeatable, 00:00:54.266 --> 00:00:59.066 relevant, print communications that deliver impressive results. 00:00:59.066 --> 00:01:04.166 Simply use the XMPie Dynamic Content palette to link to your data. 00:01:04.166 --> 00:01:08.699 You can now place database values directly into the design. 00:01:08.700 --> 00:01:14.066 Of course all your Adobe InDesign features continue to work in exactly the same way. 00:01:14.066 --> 00:01:18.532 You don’t have to learn another design application. 00:01:18.533 --> 00:01:23.133 00:01:23.133 --> 00:01:30.033 If your data has the name of an image to show for each recipient, tell uDirect where to find the assets, 00:01:30.033 --> 00:01:34.133 and you can change the content object type to graphic. 00:01:34.133 --> 00:01:37.966 00:01:37.966 --> 00:01:43.332 Simply select a graphic box, and double-click the content object. 00:01:43.333 --> 00:01:48.866 00:01:48.866 --> 00:01:55.699 Automatically handle graphic and text copyfitting with simple intuitive controls. 00:01:55.700 --> 00:02:02.233 Content objects can also change InDesign’s character, paragraph or object styles. 00:02:02.233 --> 00:02:07.433 Visibility objects can also turn on or off layers or pages. 00:02:07.433 --> 00:02:11.266 This means that when you print this template against the database, 00:02:11.266 --> 00:02:19.766 every single card can be different. With messages, designs and offers that are tailored to each individual. 00:02:19.766 --> 00:02:22.632 Need a barcode? No problem. 00:02:22.633 --> 00:02:31.199 If you already use barcode fonts, you can continue to use them in InDesign and pass in the encoded value from your data source. 00:02:31.200 --> 00:02:37.500 Or, if you're new to barcodes, XMPie provides a range of barcode functions that are simple to use 00:02:37.500 --> 00:02:41.966 and present the barcode as a graphic, so no fonts are needed. 00:02:41.966 --> 00:02:49.366 Even engage with tech-savvy mobile users with QR codes for URL, email, or contact data. 00:02:49.366 --> 00:02:56.899 Dynamic media selection can allow you to programmatically select premium paper for your high-value customers. 00:02:56.900 --> 00:03:06.033 This is how clever marketing strategies and slick graphic design, combine with the power of XMPie, to increase your bottom line. 00:03:06.033 --> 00:03:12.766 These figures from Infotrends show how personalized marketing increases the attention of recipients, 00:03:12.766 --> 00:03:16.866 allowing for greater penetration of your marketing messages. 00:03:16.866 --> 00:03:22.899 Optionally, uDirect can also create tables and charts for financial marketing projects – 00:03:22.900 --> 00:03:28.766 and the uImage add-on can use Adobe Photoshop or Illustrator to create engaging, 00:03:28.766 --> 00:03:35.999 eye-catching image personalization that cuts through the mailbox clutter to get your messages noticed. 00:03:36.000 --> 00:03:42.700 When it comes to printing your campaign, XMPie provides a wide range of print industry standard output formats 00:03:42.700 --> 00:03:48.833 which ensures that you get maximum print performance on today’s production RIPs and presses. 00:03:48.833 --> 00:03:52.166 Remember, this is just our entry level product! 00:03:52.166 --> 00:03:59.332 XMPie gives you room to grow with server-based solutions to add cross media or web to print capabilities. 00:03:59.333 --> 00:04:07.299 From cloud or SaaS through to enterprise level solutions with failover and redundancy for high availability. 00:04:07.300 --> 00:04:11.266 Make the most of your marketing dollar with XMPie.