Course Outline

Introduction to cross media business integration

4m 52s

Commercialization

18m 11s

Why market this way?

22m 43s

Customer engagement

32m 59s

Whip into shape!

42m 53s

Pricing and revenue

29m 30s

Launch!

3m

Where to now?

12m 22s

Using the ROI Calculator

20m 57s
Introduction-to-cross-media-business-integration Cross-media-business-integration

Cross media business integration

Introduction to cross media business integration

4m 52s 214 n/a 01 Feb 2016
Description

In this module, we introduce our presenter Iris Stewart, Principal Consultant with Optimised Media Graphics, and get an understanding of what will be covered in the following modules.