Course Outline

Introduction to cross media business integration

4m 52s

Commercialization

18m 11s

Why market this way?

22m 43s

Customer engagement

32m 59s

Whip into shape!

42m 53s

Pricing and revenue

29m 30s

Launch!

3m

Where to now?

12m 22s

Using the ROI Calculator

20m 57s
Cross-media-business-integration

Cross media business integration

3h 7m 9 videos PersonalEffect TransMedia or TransMedia Pro
Description

So, you've made the decision to invest in one of XMPie's PersonalEffect TransMedia solutions. How do you integrate multi-channel marketing services into your business?

Objectives

This course is designed for business and marketing managers who are working to implement XMPie cross-media products into their organization.
The course includes the following modules:
• Introduction
• Commercialization
• Why market this way?
• Get engaged (with your customer)
• Whip it into shape
• Pricing and revenue
• Launch
• Where to now?
• Using the ROI Calculator

Prerequisites

n/a

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Cross-media-business-integration