Cross media business integration
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Course Information
So, you've made the decision to invest in one of XMPie's PersonalEffect TransMedia solutions. How do you integrate multi-channel marketing services into your business?
This course is designed for business and marketing managers who are working to implement XMPie cross-media products into their organization.
The course includes the following modules:
• Introduction
• Commercialization
• Why market this way?
• Get engaged (with your customer)
• Whip it into shape
• Pricing and revenue
• Launch
• Where to now?
• Using the ROI Calculator
n/a
PersonalEffect TransMedia or TransMedia Pro
Video Information
In this module, we introduce our presenter Iris Stewart, Principal Consultant with Optimised Media Graphics, and get an understanding of what will be covered in the following modules.
This video has been watched 213 times.
Downloads for this video
Course outline
| Commercialization | |||||
| Introduction to cross media business integration | 4m 52s | ||||
| Commercialization | 18m 11s | ||||
| Why market this way? | 22m 43s | ||||
| Customer engagement | 32m 59s | ||||
| Whip into shape! | 42m 53s | ||||
| Pricing and revenue | 29m 30s | ||||
| Launch! | 3m | ||||
| Where to now? | 12m 22s | ||||
| Using the ROI Calculator | 20m 57s | ||||