This is the spot for learning about cross media or multi-channel marketing with Circle and XMPie TransMedia. Campaign automation and integration are also discussed.
Circle and Cross Media Training
This series of training videos will step you through the process of planning, building and reviewing projects in Circle, as well as in-depth training for all the XMPie products and tools necessary to create a full cross media ( Transmedia or Omichanel ) campaign with web, email, print, SMS and social media.
Cross media business integration
So, you've made the decision to invest in one of XMPie's PersonalEffect TransMedia solutions. How do you integrate multi-channel marketing services into your business?
Cross Media Tutorial (Round World Travel)
A step-by-step tutorial for creating a Cross Media campaign with print, web, and email. In this example, create a personalized event registration website and invite people to the event with print and email.
XLIM document format capabilities
This presentation highlights the features and capabilities of XLIM - XMPie's proprietary document format. XLIM is available on every PersonalEffect server, and in some cases, it is the only document format which is available. XLIM provides a much faster document composition than InDesign Server, but it gains that speed by limiting the available document features. Therefore, it is important to understand what is possible and what features are not available in XLIM.
A Roadmap to Success with Cross Media
• Jeroen van Druenen, Director, Jubels
• Guy Lomas, Head of Communications and PR, XMPie
• John Arnsdorf, Product Marketing Manager, XMPie
Topics discussed include:
• Jubels / Partou Customer Story
• Using maps in cross-media campaigns
• Creating dynamic, engaging cross-media campaigns
• Circle – what it is and how it works